Remember our iconic Carnaby Parka? Meet its modern, easy-going sibling who's all about kicking back in style. The Alaska is shorter, a tad more modern, and offers a clean, crisp look without even trying.

Now, let's chat about what's inside. We're talking about that legendary PrimaLoft filling, stepping up to keep you cosy on those brisk mornings. Oh, and did we mention the cool cotton-mix outer that's unfazed by the rain? Yeah, it's got that too.

But we have yet to stop at looking good. This chap comes packed with perks to make your life easier. Those spacious pockets are basically a VIP lounge for your stuff. The ribbed storm cuffs are like a secure fortress against the cold, and those reinforced elbow patches? They're adding both style and substance to your vibe.

And for those days when the clouds decide to throw a tantrum and the temperature drops, the faux-fur-trimmed hood has got your back. Plus, it's easily detachable if you choose to go for a sleeker look. To top it all off, we've thrown in our signature Parka London metal eyelet at the back of the neck, a little wink to the quality and style legacy we're carrying forward.

So, ready to team up with the Alaska and take on the world with an easy stride and a hearty dose of cool? We thought so!